A round up of my key points and more on some issues I touched on at Chamtech09: Google Analytics discrepancies, link tagging, and defining your website goals.

Notes from a marketing / business development perspective of this week's internal Chameleon Net seminar on developing Facebook applications.

When a city sets up a system that lets citizens tweet through notifications of non-emergency city-related issues, what are the possibilities for a university that wants to enhance student experience and improve student intake?

Earlier this month, I was invited by CASE Europe to present a session on International Student Recruitment at the Beyond the Hype seminar. Delegate feedback has shone a light on how I can improve the content I present and enhance my presentation style to serve the higher education community better.

If you read Rich’s post you will know the importance of your conversion rate to the success of your website and, ultimately, your business. But how can you measure your conversion rate? And once you have it, how can you find out which aspects of your site to target to increase it? The answer is web analytics.

I wanted to write this blog post as a follow up to my technology trends presentation i gave at Chameleon's client seminar held on the 29th April 2009. I'm going to touch on the issues I talked about, but mostly I want to give you some further reading and funky examples on some of the subjects I discussed.

Conversion rate is the most important metric for measuring the success or failure of what you do online. In this post I'll be talking about the what conversion rate is, why it's so important and how Chameleon Net can help you with it.

How to digitally attract, engage with and recruit international students, while mobilising your existing students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.

I have been reading with interest the online discussion over Scribd.com

Is it a laudable concept that brings creativity to new audiences? Or the scourge of the book trade, giving away protected content for free?

Perhaps the answer to how the industry will be affected actually lies in publishers' digital strategies...

This month I attended a really engaging workshop run by Supply London - it unravelled the mystery of writing a bid as part of a tender process, and how to make your prospective client's job of selecting the right supplier easier.

In November last year I took the mad decision to enter the 2009 Paris marathon - to be held this year on the 5th April. I can't say that I'm particularly looking forward to it but I have enjoyed elements of my training...

Opensource software can be great but it may not be right for every situation and there are still a lot of myths floating around about it that refuse to die...

Did I mention I have a new phone? Well I do. A delightful Nokia E71 and it's got me thinking about what's next for web sites and apps in general.

Following on from the introductory post about Twitter by Ross, in this article I'll be looking at how big business can harness Twitter to present a more 'human' face online. Our case study is property consultants Drivers Jonas, who we have just hired Chameleon Net to consult on and launch their Twitter account.

Chameleon Net held a seminar on Digital Student Recruitment for the higher education sector yesterday, Tuesday 24th February 2009. "Stimulating & Exciting"; "Very well organised & professional"

Social Media is a fast-growing and rapidly evolving beast, and the latest website to be the darling of the Google Generation is micro-blogging site Twitter. The idea is simple, you have 140 characters, including spaces, to answer the question- What are you doing now?

Highlights of CASE Europe’s excellent “Introduction to Higher Education” one-day seminar giving insights into what’s hot and what’s not in higher education now and in the near future, how to maximise on the various types of donors, reaching out to “Generation Y” alumni, which factors and roles have the greatest influence on student choice when selecting the right university, and overcoming key challenges as a senior marketer at an HEI.

As the financial turmoil continues to effect people and businesses, Charities need to work increasly hard to ensure that they maintain their income levels in order to keep funding their projects and helping those in need. The most cost effective way to do this is to ensure that the relationship with existing supporters is maintained effectively. Unfortunately, a lot of charities have silos of information about their supporters which are not cross-referenced.

Amongst the black mambas and pythons at the London Zoo-hosted Chameleon Net 10th anniversary bash I suddenly found that I was speaking in tongues. Well, not tongues exactly, but certainly a strange version of English where all the nouns were replaced by technical acronyms. As a marketer rather than a technologist I try and speak, and write, in plain English whenever possible. It came as a quite surprise to hear myself speaking fluent web-eze – all ‘CMS’, ‘SEO’, ‘ePR’ ‘PPC’ and ‘CSS’.

As an Account Manager at Chameleon Net, my primary role is to spend time with Higher Education professionals to establish their digital needs and see where there is a match with the services we offer.

This week at the London Chamber of Commerce and Industry, Chameleon Net hosted a digital marketing educational seminar for some of the UK’s most dedicated marketing, communications, student recruitment, alumni relations and web professionals.